Here’s Why You Should Commit to Offering Quality Product

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“….so that we might keep the Gospel of Grace unadulterated for you”

-Paul of Tarsus

One of my favorite things in consulting is reminding individuals, businesses and other organizations of things they already know but seem to have forgotten. So let me do the same for you dear reader (and for free too) - THE QUALITY OF YOUR PRODUCT MATTERS.

Product quality is something you have to be fanatical about.

Your product (physical product or service) is to be a good investment for the people who purchase or consume it. As a rule, every good investment is meant to appreciate in value not deteriorate.

Smart businesses or business leaders are always thinking of how they can match their products to global standards.  

A good container, inviting packaging or irresistible marketing campaign can only go so far. 

When people discover that a product does not do what it claims or do, they will stop using it over time – same as when a product falls below acceptable standards. 

It is simply not possible to fool people for long in this age. 

This is a principle that applies to individuals as much as corporate entities. As an individual, you must ensure the work you put up wherever you work and in whatever you do is top notch. 

You are also selling yourself by the work you do. You are your first business.

Product quality is one factor that determines the earning power of similar individuals and organizations.  

It is a source of competitive advantage for organizations and encourages referrals and word of mouth advertising (The holy grail of advertising). It confers goodwill and a positive reputation. 

How good an organization’s product is usually reveals its overriding values or how well aligned it is to the founding values.

 It is also an indicator of how much value an organization places on the very people it claims to serve.

Quality products are a result of quality processes.


                                                          


             

Usually, a product passes through a number of processes before it is used by the final consumer. 

These processes, range from acquiring raw materials to delivery of final products.

They also differ from one organization to another based on factors like product type, company size, industry standards and regulations amidst others. 

The one thing they have in common is that they all contribute to the overall quality of the product and the resulting user experience. 

Different industries have different methods of keeping track of the quality of their process. 

Find out the standard methods in your industry and invest in them.

An organization, or individual, that will be successful must seek to offer the very best to its customers. 

Seeing the names of companies on the Fortune 500 list, I can say that it’s worth the investment.

Author:

Chinonso Ohakwe

Product Manager, Tree Corp NG

hello.ohakwechinonso@gmail.com

0909 113 4000

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