Communicating Your Way to Business Success.
“We write to you with words that are clearly understood and there is no need for you to try to read between the lines of what we write in hopes that you can completely and accurately understand our hearts.” -Paul of Tarsus. In the iconic story of the tower of Babel, we learn of the people who fail to reach their goal of building a tower that reaches to heaven because of their inability to communicate with each other. Communication, especially in this age of instant messaging and social media, is a major factor in determining businesses or organizations that succeed and thrive against those that barely just scrape along or cease to exist. Communication is more than just saying words – It is an art of conveying authenticity, meaning and purpose. It just so happens that words are most times the default vehicle. Have you ever looked at a picture that had no words and yet understood vividly the intent of the artist or illustrator? Well, that’s communication. This is why m